Entertainment. Entertainment Children's town interactive entertainment center

Children especially love cheerful holidays and outdoor games, but in a large metropolis they do not get this pleasure very often. Caring parents, realizing this, choose children's entertainment centers for children's parties and events, and simply leisure outside the home. This allows you to arrange an unforgettable birthday or a themed party for a child and his friends without spending much effort.

Children's entertainment centers in Moscow are always ready to offer a wide variety of holiday programs for children of any age. They will be offered a special holiday menu consisting only of their favorite dishes. Accompanied by fairy-tale characters and heroes of their favorite cartoons, they will spend several hours in continuous games, fun competitions, taking part in dancing and other entertainment. Interesting holidays are held in water parks where there are children's entertainment centers. Here you can organize a celebration on any day, and on weekends your child can take part in a general children's entertainment program, where he will find many new friends. In this case, there is no need to register in advance.

Children have a lot of energy - we adults constantly see this in practice. It is difficult for kids to sit still; they are always on the move. And, besides, children are very emotional, they need to throw out accumulated positive and negative energy. But remember how often you forbid children to make noise, scream, or jump in the apartment. Well, how can tears, whims, and hysterics not manifest themselves here?

There is an excellent solution to many problems - a children's playroom for kids. This is where your children can have a good time, express their emotions and make a lot of noise. In such rooms, parents can safely leave their kids and go shopping or just relax with a cup of coffee in a nearby cafe.

TOP 5 gaming clubs for kids

We present to parents a selection of popular playrooms for kids in Moscow:

Opening hours: 10.00-22.00

Joki Joya Activity Park is considered a modern family club. In addition to an abundance of attractions, sports grounds and themed areas, there is a restaurant-cafe where you can celebrate a children's holiday with family and friends. And even order a birthday cake. Animators work with children according to specially designed programs for different age categories: shows with live lightning and liquid nitrogen, hocus-pocus, quests with favorite fairy tale characters and other interactive games.

Address: m.Avtozavodskaya, st. Avtozavodskaya, 18, 3rd floor.

Operating mode: daily: 10:00 - 22:00

Children's City of Builders, located in the Riviera shopping center, is adored by all children. Building houses from cubes or Legos alone can be boring and uninteresting. But in the company of like-minded people, with real building materials that are absolutely safe for children, why not try it. Skyscrapers, glass houses, towers and palaces - all this can be built in the children's City of Builders. Recently, a pirate ship docked at a construction site. So, whoever doesn’t want to build a house can go on a sea voyage.

Address: Moscow, MKAD 24 km, shopping center "VEGAS", 2nd entrance

Operating mode: Mon-Thu: 10:00 to 23:00
Fri-Sat: 10:00 to 24:00
Sun: 10:00 to 23:00

Happylon Amusement Park in Moscow is one of the largest and most famous entertainment areas for children of any age. The indoor park, located on the territory of the VEGAS shopping center, is stylized with a pirate theme. For older children, there are cool, extreme, but safe, breathtaking attractions. Separate playrooms are provided for children, where they will not be disturbed by active older children. Kids will enjoy adventure quest games in a pirate city, which is replete with slides, mysterious tunnels, dry pools and even a real bathyscaphe.

Operating mode: From 10:00 to 22:00. Seven days a week!

The Tusa-Dzhusa family center is a five-story entertainment area for children 0+. All attractions are divided into playroom areas for different age categories of children. A mysterious labyrinth with colorful modules and soft elements for adventure lovers. The “Intractable Volcano” prepared a climax for the most stubborn and dexterous – an exciting slide down. Here you can slide down the slides not only on your fifth point, but also on a soft tubing pad. Diving into a dry pool always causes a happy and cheerful squeal from the little one.

Play clubs for kids can be a real adventure for a child. Every day, various competitions, role-playing games, quests and prize draws are held here. In addition, these are ideal venues where you can gather friends for a children's party, as well as have a great time with the whole family.

"Alice. Return to Wonderland is not just an amusement park, it is a multimedia adventure! Here you can literally touch miracles and they will come to life. The world's favorite fairy tale is combined with interactive projections and augmented reality technologies. In the park you can do whatever comes to your mind: break teapots with hedgehogs, run on buttons and draw with giant pencils - in general, perform miracles. Children will be delighted with such creative madness! The park is designed for children aged 5 years and older.

Address: Moscow, Central Children's Store on Lubyanka, 4th floor, Rocket hall. Teatralny proezd, 5/1. Metro Lubyanka

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KidBurg in the Central House of Art

The children's city of professions “Kidburg” is a small model of the real world for children from 1.5 to 14 years old. Here are the city hall, post office, labor exchange, port, hospital, emergency services, television and radio studios and other institutions without which it is impossible to imagine a modern metropolis.

Address: Moscow, Teatralny proezd, 5, Central Children's store on Lubyanka. Metro Lubyanka

Amusement park “Cosmic”

“Cosmic – Afimall” is a children’s play center with video simulators, video games, attractions, a labyrinth and much more.
While children play in the maze, parents can watch them on any touchscreen device. Images from surveillance cameras installed in the Cosmic Afimall City labyrinth can be broadcast and viewed through the interface on any device.

Address: Moscow, Presnenskaya embankment, 2, Afimall City shopping center

HAPPYLON Pirates Park

The Happylon theme park in the Vegas shopping center is a huge pirate island of entertainment on two levels. There is an intricate 5-tier maze, carousels, rocking chairs and bumper cars for children, attractions of varying degrees of extremeness, slot machines and video simulators, and animation.

Address: Moscow, 24 km MKAD, intersection with Kashirskoye Shosse, Vegas shopping center

Virtual reality amusement park “Virtuality”

In total, the park features more than 20 different types of attractions. The most popular of them are mixed reality VR games. The player, being in a real gaming space, with the help of virtual reality glasses, is transported into a fantastic story. Unlike conventional VR games, not only vision and hearing are involved here, but also tactile sensations, which makes the immersion effect absolute.

Address: Moscow, Prospekt Mira, 119, p. 55, VDNH

Game learning park “KidZania”

“KidZania” is a mini-city where children can try themselves in various professions. A child can temporarily become a surgeon or a policeman, a reporter or an architect, a pilot or a firefighter. There is a central square and various transport models. Children can travel through the city by bus or rent a car.

Address: Moscow, Khodynsky Boulevard, 4, Aviapark shopping center, 4th floor

Adventure park “Zamania”

Family adventure parks for children of all ages and their parents. There is a climbing wall, a football field, labyrinths, trampolines and tubing. There are also two areas designed for little ones. More active children can spend time in the little part of the park, and for quiet philosophers there is a separate room for quiet games.

Address: Moscow, Ryazansky pr-t, 2, bldg. 2, shopping center “City”, floor 2

Museum of Optical Illusions

This is a new museum format in which photography is not only not prohibited, but is also an integral part of viewing the exhibition. Museum visitors are not just spectators, but full participants in the paintings. Here everyone will find something especially close to them, because the paintings cover the most interesting topics for humanity. The Museum of Optical Illusions is open to spectators of all ages without restrictions. The exhibition features 3D paintings painted by the country's best artists.

Address: Moscow, Prospekt Mira, house ownership 119, building 55

Castle of children's quests “Viva”

Viva is a magical castle that keeps many legends and secrets within its walls. The interior is reminiscent of the Middle Ages and magical duels. Antique stained glass windows depicting knights and princesses, an antique chandelier with candles, a royal throne, mysterious twilight and gargoyle statues. There are several floors and many rooms where amazing adventures await the children. And every corner, turn and staircase is the unknown and new traps. The castle spaces can be easily transformed for different thematic programs. Interactive children's quests are designed for children aged 6 to 12 years.

Address: Moscow, st. Krylatskaya, 15/4

Rope park “PandaPark”

The 3-level all-season Activity Center PandaPark is located in the Riviera shopping center. All entertainment and routes of the center are intended for joint visits by parents and children from 3 years old (height from 110 cm), children from 125 cm and adults. Visitors will find 11 routes at a height of 9 meters, about 100 obstacles, a 70-meter “trolley” route, a toddler zone 0+, a “Jump” attraction, a 4-level “Labyrinth” attraction 8.5 meters high with slides, dry pool with balls and soft building modules.

Address: Moscow, st. Avtozavodskaya, 18, shopping center "Riviera", 3rd floor

Finding a place to go with a child in Moscow is not at all difficult. It’s difficult to choose from a huge number of theaters, amusement parks, circuses, exhibitions, and shows. Every day, a string of events in the capital replace each other, many of which take place in Moscow on an ongoing basis.

The choice of entertainment directly depends on the age and preferences of the child, as well as the season. The restless ones will probably want to burn off their energy by sliding down the slides or frolicking in the water park, while the young erudite would rather choose a scientific and educational exhibition where they can touch everything and conduct experiments on their own.

Moscow amusement parks

Numerous amusement and amusement parks will become a universal place for children's recreation in Moscow, since there is hardly at least one child who does not love the world of toys, magic and fun. Entertaining games in amusement parks are an excellent way to diversify children’s leisure time, cheer up, “tear” the child away from gadgets, and perhaps even help the child choose a future profession.

One of the new trends in interactive learning and children's leisure is the emergence of experimental centers for children, where they can touch exhibits, conduct experiments on their own, and try themselves in a profession. One of the largest amusement parks in Moscow is KidBurg, which has 4 branches in different areas of the city (MEGA Belaya Dacha, Riviera, Zelenopark and Lubyanka). The mini-city regularly hosts exciting interactive events, exhibitions, and classes. Kids can immerse themselves in the world of professions and master a new business, which they will be proud to tell their friends about.

At any time of the year, entertainment for every taste can be found in the Skazka family park. In the summer, children will enjoy riding on carousels and attractions, visiting a cinema, petting zoo or rope park, and in winter they will go ice skating, play with huskies and be transported back to the Ice Age.

Children love active games in the fresh air, especially those in which they can fool around and run wild. In the game of bumberball, you can not only knock down your opponent, but also stand on your head and roll around the field. You can play bumberball in Moscow at the Avangard stadium.

Children's entertainment takes up a total of 165 thousand square meters in Moscow's high-quality shopping centers. meters. MarketMedia analyzes the top ten, which account for more than two-thirds of the capital's market.

By the beginning of 2019, children's entertainment centers of various formats were presented in 53% of Moscow shopping centers. At the same time, we are talking only about high-quality objects, clarifies the company JLL, which has studied the capital’s malls. Children's entertainment takes up a total of 165 thousand m2. In the structure of tenants, the share of entertainment for children is 26.5% of the area allocated for entertainment in shopping centers. This is second place after the leading cinemas in terms of share (43.5%). At the same time, Oksana Kopylova, head of analytics for retail and warehouse real estate at JLL, clarifies that in general the entertainment segment is growing in Moscow shopping centers: “If in 2005-2008 its share was 4%, then 10 years later this segment has grown on average 2 times and occupies 8% of the rented area.”

Colliers International reminds us what entertainment centers were opened last year in Moscow shopping centers. These are “Tusa Jusa” (trampoline arena, rope park and climbing wall) in the Filion shopping center, Ksenia Borodina’s Teika Boom (attractions and family cafe) and Joki Joya (quests, animators, attractions, show program and children’s banquet halls) in the shopping center Vegas Kuntsevo. “The diversity of concepts presented in the shopping center demonstrates the desire of operators to offer original, winning options,” says Konstantin Budagyan, senior analyst at the market research department at Colliers International.

Oksana Kopylova explains the intensive development of the children's entertainment segment in the shopping center by the growing competition between developers. “The development of the entertainment segment is due to high competition in the shopping center market and changing consumer expectations from them. The impressions, experiences and emotions received by people began to play a large role; they form consumer loyalty to a particular shopping center. In addition, the presence of children’s or family amusement parks expands the target audience and generates an additional flow of visitors,” she explains.

Konstantin Budagyan also speaks about this: “The development of the construction of residential complexes outside the Moscow Ring Road, whose residents, as a rule, go shopping by car and can choose from several large shopping centers with all the necessary everyday goods, stimulate developers to create a competitive advantage due to a unique combination of entertainment concepts in their projects. At the same time, a large selection of shopping centers in the Moscow region, an increase in the number of personal cars and the development of transport infrastructure allow customers to devote more time to entertainment in shopping centers.”

However, despite the fact that Moscow has higher purchasing power and population density than anywhere else in Russia, there is no need to talk about the limitlessness of the market. “Transport accessibility significantly reduces the coverage area of ​​any project. If a leisure center has unique qualities, then it is worth going a long way for them. But over time, the uniqueness and novelty of any project decreases, and the coverage area shrinks, explains Maximilian Pivovarov, General Director of the KidBurg Group of Companies. - In a more advantageous situation there are projects that can change the content without significant capital expenditures. The increasing choice in the children's entertainment market makes customers more selective. Requirements for the quality of services provided are growing. These facts reduce the desire of players to invest in new projects. It is very difficult to recoup a project in 5-7 years. In the near future, we most likely will not see new operators or original projects on the market. The development trend will be aimed at improving quality and reducing costs.”

Pavel Kovsharov, founder of the Zamania network of activity parks, agrees with him. “For us, 2019 is a time of improving service and sales, not scaling. Being first in area is not interesting. You need to be the first in service, and as a result - in sales and revenue,” he says.

In addition, such tactics are dictated by the characteristics of the children's entertainment market. We are talking about its financial opacity, which makes competition on price risky. “Added to the opacity is the lack of standards in the industry: this also applies to the qualifications of the people working in it,” adds Pavel Kovsharov. - Another feature is the rapid change of trends, which occurs every 3 years, maximum once every 5 years. If carousels were once fashionable, then they were replaced by slot machines, and they, in turn, were replaced by activity parks. Now VR parks are hot on their heels.” As for activity parks, according to Pavel Kovsharov, competition in this segment is quite tough. Maximilian Pivovarov says the same thing. According to him, over the past 2 years there has been a significant increase in the ranks of activity parks. At the same time, demand does not keep pace with supply. “The opening of new projects does not entail a proportional increase in the number of clients in them. Rather, there is a redistribution,” he believes.

Nevertheless, experts have no doubt that the market will develop. “World experience shows that increasing the share of space allocated for entertainment, cafes and restaurants is a long-term trend and a logical way for successful shopping centers to maintain and increase customer traffic in the physical space against the backdrop of growing online retail sales,” says Konstantin Budagyan. At the same time, Pavel Kovsharov notes that blindly copying what has already been done by others will not bring success. “We need to create new concepts,” he is sure. - For example, in Russia there is no world-class science museum for children. Perhaps due to the large investments in such a project, because we are talking about an area of ​​10-20 thousand m2 and tens of millions of dollars. The trend for the next 2-3 years is projects with interactive parks, VR parks, etc.”

Top 10 largest (by total occupied area) children's entertainment centers located in high-quality shopping centers in Moscow

"Cosmic"
Amusement parks were created 20 years ago. Today the network includes 20 entertainment centers, 13 of which are located in Moscow and seven in the regions. According to SPARK, it is 99% owned by the Areola Corporation offshore (British Virgin Islands). The company's revenue in 2017 (there are no data for 2018 yet) amounted to almost 1.3 billion rubles. According to the company itself, its parks are visited by more than 900 thousand visitors a year. In March of this year, Commercial Real Estate LLC notified of its intention to apply to the Arbitration Court of the city of Moscow with an application to declare Kosmik CJSC bankrupt.

"Zamania"
The network of children's activity parks "Zamaniya" has 11 sites in Moscow and the Moscow region. The company was founded in 2015 by Pavel Kovsharov and Alexander Markov. In 2018, 30% of the company was bought by Cypriot Irhet Ltd, affiliated with the Osnova group. Of the 70% of the business, Pavel Kovsharov owns 95%. The parks welcome about 3 million guests annually. In 2018, revenue, according to the company itself, will be 1 billion rubles.

"KidBurg"
The network, in which children get to know various professions interactively, has been operating since 2011. Today there are 15 projects in 13 cities. The company was founded by Oksana Orlova, Ekaterina Andreevskaya, Alexey Bobrov and Vitaly Matsnev. According to SPARK, since 2014 the company has been registered with the Cyprus offshore company IOLICO INVESTMENTS LIMITED. The revenue of the St. Petersburg “KidBurg” in 2017 amounted, according to SPARK, almost 574 million rubles.

Joki Joya
The network of family active recreation parks appeared in 2014. Today it operates in Moscow (11 parks), St. Petersburg (10 parks) and Tver (one park). According to SPARK, the company belongs to Arsen Amiyants (31.67%), Konstantin Gruzmanov (31.67%), Alexander Markov (31.66%), Dmitry Konorov (5%). Registered in St. Petersburg. Revenue in 2017 amounted to more than 800 million rubles, including all regions.

Kidzania
Children's play learning parks Kidzania are a project of Mexican businessman Javier Lopez Ancona. The first park appeared in 1999, and today it is present in more than two dozen countries, including England, Japan, Indonesia, Portugal, the UAE, South Korea, India, Egypt, Turkey, Saudi Arabia, and Brazil. Kidzania opened in Russia in 2016. It is being developed as a franchise by online game publisher Innova through Luxembourg-based Innova Partners, which has exclusive rights to develop the Kidzania brand in the USA, Canada, and France. In 2017, during an additional share issue, the direct investment fund Winter Capital Partners (WCP) acquired a stake in the operator of children's play learning parks.

Top 10 largest (by m2) children's entertainment/family centers in Moscow