Illustration.

What are brands in tourism? In a nutshell, these are comprehensive multi-functional services for the implementation tourism services wide consumer audience.

The tourism market is growing and actively developing. A tourism brand and its popularization is an effective tool for promoting the services of each brand. It reflects the company’s philosophy and objective information about the range of proposed activities.

All travel companies strive to create a unique visual image so that potential consumers can easily distinguish it from similar offers of their competitors. The brand reflects the characteristic features of services that present the company in the most advantageous light and are attractive to a wide target audience.

Brand Coral Travel– a poetic name that means a journey to coral islands. Since 1995, this operator has positioned itself as one of the best organizers of quality holidays at a high level in 38 countries. In the domestic market, this brand is a guarantor of reliability and safety.

“Tez Tour” is an international Russian tourist operator, the origins of which were two Russians - Alexander Sinigibsky and Alexander Burtin, as well as Turkish citizen Levent Aydin. This is where the word “tez” came from in the name of this brand, which means “fast” in Turkish. The company was born in 1994 and is thriving to this day. Along with tours to European countries, Mexico, Cyprus and other destinations, the operator invites tourists on trips to Belarus, Moldova, Kazakhstan and the Baltic countries.

Grand American Adventures, which means "great American adventures." The best travel brand for lovers active rest who dream of visiting remote corners of the North, South and Central America. A wide selection of tours and different travel styles attract a wide consumer audience to this tour operator.

OpentourUSA (Open US Tours) is a well-known travel brand that has been actively selling quality services for 14 years, including not only group tours, but also private and personalized travel. The service package includes ground transport, excursions, hotel rooms and another additional service at the request of clients.

GoCar Tours or car tours: an Anglo-American brand that offers its customers an exciting ride in a two-seater yellow car. Great idea for those who prefer not to be tied to a schedule excursion bus. The compact car will easily drive through ancient narrow streets, where a large bus cannot turn around. Tours are available in six languages.

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Essor Ltd. (England) – the company’s name translates as “takeoff, rise, scope.” A recently launched British brand with tours in London, Paris and Rome. The founding fathers of the company are Nico Jacquard and Oliver Mernikom-Levin. Despite only five years of experience in the field of tourism, more than 30,000 clients annually use the services of a young but well-proven travel company.

Trafalgar is the name of a family-run travel company in England that provides over 230 superb holiday tours to New Zealand, Asia, Central and North America. Tourists can enjoy local exotica, an introduction to the history and culture of the indigenous population, and excellent service. By the way, the name of the Trafalgar brand is consonant with the name of the cape on the Spanish coast Atlantic Ocean. It was at this site that on October 21, 1805, the British defeated Napoleon I at the Battle of Trafalgar and confirmed Britain's naval superiority.

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FindYourItaly SRL (Milan, Italy) - in other words, “find your Italy.” A popular tour operator offers tours around major cities Italy. The program includes full service: guide, transfer and accommodation. An excellent opportunity to get acquainted with the culture and way of life of the country, taste Italian wines and cuisine.

WorldTours (Napoli, Italy) is a travel company with 20 years of experience. Fascinating “world tours” to Pompeii, the coast of Naples and famous volcano Vesuvius, shore excursions. Luxury yachts and limousines are available to tourists. Individual tours are available.

Wheely s.r.l.s. (Rome, Italy) – the brand name translates as “wheeled”. A starting point for tourists, it is located a stone's throw from the Colosseum, and tourists make the journey on comfortable, safe bicycles. The trip is a fun and exciting adventure for lovers of active pastime.

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Urban Adventures (Vietnam, Hanoi), or “City Adventures”, offers unforgettable trips for those who want to get acquainted with everyday life local residents. Two hour or day tours involve small groups of tourists - a maximum of 12 people, so that travelers have the opportunity to immerse themselves in the local environment and have the opportunity to really communicate with the indigenous population. Travelers receive full service: transport, food, drinks.

South American brands are represented by the following popular brands:

  • Brazil Expedition Passeios Turisticos Ltdа (Brazilian Expedition) – tours and holidays in Rio de Janeiro, football matches, hang gliding;
  • Say Hueque Argentina Journeys (Argentina for travel) - introduces you to Iguazu Falls, Perito Moreno Glacier, Patagonia and others iconic places;
  • Around SP (translated as “around”) are exciting excursions around Sao Paulo with professional guides and a high standard of service.


Zoe Yacht Bosphorus Cruises – “Zoe Yacht – cruises on the Bosphorus.” A tourism brand in Turkey that offers tourists a private cruise on luxury yacht to the beautiful Bosphorus in Istanbul.

Toubkal Trekking – This brand translates to “hiking Toubkal”, the highest mountain in Morocco. The Moroccan company organizes trips to the mountains and deserts of its country.

Ibermundo Travel (travel to Bermuda) is an African brand offering exciting travel experiences to Cairo and Egypt.

Sharm Wonders (Wonders of Sharm (el-Sheikh)) is another popular tour operator in Africa with seven years of experience, which organizes exciting trips to Sharm el-Sheikh, Egypt. Desert safaris, sea trips are prepared and organized at the highest level.

Summary

Most travel companies choose clear English-language names that are accessible to the target audience in any language. Most often it includes words related to travel, movement, world, impressions.

Even if the name is presented in encrypted form, the solution contains all the same iconic words. Perhaps because most tourists associate foreign words with something mysterious and unknown, even travel companies focused on traveling within the country choose English-language names.

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We'll tell you how to develop an original name for a travel agency.

Tourism and its derivatives

The easiest way to talk about your activity is to mention it in the title. Tour, tourism, tourist - these are the words you will have to base the name of your business on in this option. It is noteworthy that these words will be understandable in both Cyrillic and Latin, so you can safely use both options or mix them. This is exactly what the owners of the companies Diplomat Tour, Metro Tour, Turtrans-Voyage, El Dorado Tour, Anex Tourism Group, Biletur, did Tez Tour, Pegas Touristik, MosGorTour, Anex Tour, Bridge Tour, Sunrise Tour, Turbinaria, Mirotour, Solntseturn, 1001 Tour, Tours here, Leto Tour, Turbo and others.

Associative series

This method is similar to the previous one, since it also causes direct associations with the activities of the company. Travel and its derivatives, voyage, vacation - use these words when choosing the name of a travel agency. By the way, the word “travel” has long been in everyday use and does not need translation. Examples: Travel Store, Mouzenidis Travel, Online Voyage, Level Travel, Bon Voyage, Travel Industry, Travel Around the World, Vacation Store, Travelata, SunLight Voyage, Travel Good, Travel Club, Alfatravel, Flagman Travel, Meridian Travel and others.


Example name for a travel agency

Specifics of activity

From the name, your clients will understand that you are their best guide to a certain place on the map. Secondly, with just the name you will get rid of incoming requests not related to the topic of your business. For example, China Travel, ABC of Spain, Discovering America, AsiaGO, Ayurveda Tour, Dominican Republic, Salute Paris, RussiaDiscovery, Pronto Tour, Cruises around the world, Cuba is nearby, Turkey for you, All inclusive, Fly to Thailand, Hello Europe and others.


If you specialize in traveling to only one part of the world or country, then it is better to warn about this in advance

Price range

Carefully planned tours to distant lands and exotic places- not the same as last-minute travel packages: both in price and in potential audience.

Dot all the i's in the name of your travel agency and you will attract your clients

Examples: Cheap Trip, My last minute tour, Bank of last minute tours, 99 euros, Exotic travel club, Last minute tours, Lux vacation, Premium Travel, Cheap tour, Boutique tour and others.

Creativity

You can keep the travel reference as a basic requirement or do without it. There are no restrictions, the main thing is a sonorous name that evokes positive emotions. Examples: Colors of the World, Seven Wonders of the World, Kaleidoscope, Miklouho-Maclay, World of Wanderings, Fly to Fly, Columbus, Yellow Elephant, Flying Wherever I Want, World of Dreams, Cactus, Without Nerves, Discovering the World, Without a Transfer, Dolphin, Robinson, Tangerine summer, Boniface's Vacations, Horizon, Albatross, Scarlet Sails, Lotus and others.


Coming up with an original name for a travel agency is easier than it seems

What to call a travel agency in Russia?

The peculiarity of the domestic tourism industry is that our people visit Turkey more often than they travel around their home country. But what endless opportunities open up for tourists in Russian spaces! Geysers of Kamchatka, Vladivostok bays, harsh northern nature, lotus fields of the Volga delta, the most high mountain Europe, hiking in the Urals, Lake Baikal is the cleanest lake in the world... Traveling around Russia can truly surprise you. Especially if they are foreign package tours already boring.


If tourism import substitution is your path, then be sure to indicate this in the name of the travel agency

Examples: Discover Russia, Muscovy, Walks around St. Petersburg, RussiaDiscovery, From Vladivostok to Kaliningrad, Russian open spaces, Port of the seven seas, Discovering Siberia, Our travels, Travel Russia, Travel with us, Resorts of Rus', Russian guide, Golden ring, RuTravel, Fatherland, White Nights, Paths and Processions, Nakhodka and others.

Conclusion

Interest in tourism continues. Independent travel are gaining popularity, but good old package tours are still in demand. If you can offer something truly special, then clients will not have to wait long, and a suitable name will only direct them to contact you.

The right name can become a brand that you will rely on as you develop your business.

Be guided not only by your own taste, but also by the specialization of your travel agency, as well as its pricing policy.

You can attract new customers with just your name! But how exactly to do this is up to you. Good luck!

A new travel company may have significant start-up capital, a conveniently located office, an excellent management team and a professional director, but an unfortunate company name that can ruin all financial investments and efforts.

So, what should you call it so that it is sonorous, memorable and reflects your uniqueness?

The name of a travel agency is an important tool for promoting the company’s services on the market.

Choosing the right name will help:

  • stand out from competitors;
  • create an associative corporate identity that will work for the company;
  • create the necessary image without additional financial investments;
  • make a commercially viable brand to sell.

Selecting the first part of the name of the travel company

A successful choice of the first part, indicating your type of activity, will allow you to differ from other non-tourist companies. Below is a list of different options from which you can choose or modify:

  • Travel Agency
  • Travel Company
  • Individual travel agency
  • Extreme tour agency
  • Exotic travel agency
  • Unusual travel agency
  • Travel agency
  • Travel Bank
  • Travel boutique
  • Travel agency
  • Tourism and Recreation Bureau
  • City network of travel agencies
  • City travel agency
  • Travel Club
  • Travel store
  • Network of travel salons
  • Travel company
  • Travel service
  • Travel agency
  • Travel Bureau

Selecting the second part of the travel agency name

Having previously determined the type of activity, characteristics of the intended audience, priority tourist destinations and personal preferences, it is necessary to come up with a main name, preferably reflecting the specifics of the company’s activities.

  • Russian language dictionary;
  • a dictionary of foreign words (for example: if you plan to study Greece, then a Greek dictionary, France - a French one, etc.);
  • geography textbook;
  • travel magazines;
  • guidebooks;
  • world map.

Checking for uniqueness of a name

Before registering a company with the chosen name, it is necessary to check the presence of existing companies with a similar name on the market. The easiest way to do this is by searching on the Internet. Take the time to check so that you can work calmly without thinking that you are someone else's double.