Red suits and green tights are the new uniform of flight attendants of the Italian airline Alitalia. Passengers of local airlines and Foreign tourists had the opportunity to observe pilots and flight attendants in the new uniform at Fiumicino airport. Before this event, the Alitalia uniform had not changed for almost 20 years.

The design of the new Alitalia flight attendant uniform is inspired by the glamor of the 50s and 60s. More than 500 people worked to create this new uniform.

A burgundy shade was chosen for the flight attendant uniforms, and green for accessories and tights. We don't know which manufacturer's tights complement the uniform, but the suits themselves are entirely made in Italy: the fabric came from Tuscany, the silk from Como. The stewards' costumes were made in Apulia. By the way, the steward's uniform includes a tie - green and red.

Many were also impressed by the organization of the process of providing staff with new uniforms: it took only about 15 days to provide full sets to more than 3,500 Alitalia flight attendants.

In the near future, not only flight personnel, but also all employees ground services will put on a new uniform.

Alitalia Airlines has announced its next rebranding. Since its formation in 1946, Alicante has repeatedly resorted to such a marketing move as rebranding. However, for 20 years now the company's style has remained unchanged and, according to management, is slightly behind the times. The airline's new "Made in Italy" identity is intended to embody innovation, passion and success.

Milanese fashion designer Ettore Bilotta was involved in the development of the new Alitalia style. It was Ettore Bilotta who developed the new uniform for the flight crew and ground services of the Alitalia airline. It was he who raised the Italian “aviation fashion” to such unprecedented heights in the literal and figurative sense.

The uniform for ladies is particularly elegant. Scarves and gloves are equipped with geometric patterns, and even “earthly” fashionistas can envy the hats. The men's uniform is more restrained in design, and the highlight of the set can be considered a trench coat, which looks beautiful, folds easily and protects from any weather.

Also, photographer Pierpaolo Ferrari worked hard on the style of “Alitalia,” whose work is in great demand among many advertising agencies around the world. Pierpaolo Ferrari became famous for his collaborations with many brands, and now he has taken Alitalia’s corporate identity to a new level.

And finally, Federico Brugia, director and screenwriter of the thriller “Tutti i rumori del mare” (in Russian “All the sounds of the sea”) put a lot of creativity into the presentation of the Alitalia brand. The results will be appreciated by all Alitalia air passengers, who will see with their own eyes both the new uniform and the new design of the company’s aircraft.

Video – Alitalia Airlines

Flight attendants or models? What did you wear to Alitalia February 2nd, 2011

A flight attendant is the face of the company, and international flights also the face of the country. The example of the Alitalia company is indicative and interesting: the Italians collaborated with Tito Rossi, Giorgio Armani, Florence Marsotti and other famous couturiers.

Italian flight attendants first appeared on Alitalia flights in 1950 and immediately became associated with “hostesses”: they greeted passengers with special respect and politeness. So the company tried to reduce the negative effect of flights: the airliners at that time were already quite fast, but continued to be noisy and less comfortable. Moreover, the war had barely passed and planes - especially Italian ones - could evoke not the most pleasant associations among passengers.

At any major airline Flight attendants have always been considered style icons. Much, if not all, credit goes to those who developed their form. As a rule, these are famous couturiers who created clothes with such sophistication, as if they were talking about a unique model for an important show on the world's catwalks.

The first Alitalia flight attendant uniform was designed by the Fontana sisters and served Italian flight attendants until 1964. Dark blue suit, long skirt and jacket with three gilded buttons. It was shining example a style that combines simplicity, elegance and femininity. In addition, the material for the mold was fireproof and quite rigid, and therefore did not wrinkle quickly.

From 1964 to 1966 The flight attendants' uniforms were sewn according to the designs of Delia Biagiotti. She offered a version of the classic sugar-colored suit with a knee-length skirt and a jacket with three-quarter sleeves - a characteristic detail of the fashion of the 60s.

Two years later, fashion designer Tita Rossi brings back the company's style as an even darker blue uniform color and dresses more than 250 Italian flight attendants in a short double-breasted jacket with an oval neckline.

In 1967, Alitalia changed its logo: a tricolor capital letter “A” appeared on the tail of the aircraft. Mila Schon, who dressed Jacqueline Kennedy herself and Ira Furstenberg, shortened skirts and proposed a completely new color scheme: first the brilliant color of granite “verde Italia” (a shade of green), and later, from 1972 to 1973, red "Manchuria". At the same time, the flight attendants' uniform was supplemented with a pair of blue leather boots.

Since May 1, 1973, flight attendants of the Italian airline have changed into a uniform proposed by fashion designer Alberto Fabiani: a golden apricot-colored suit.

The number of aircraft and employees grew. At a certain point, the Italian air carrier had to abandon individual tailoring of suits (“made to order”) and turn to prêt-a-porter. In the history of Alitalia uniforms, a phase of mass industrial production began.

In the period from 1975 to 1980, couturier Florence Marzotto created models for Alitalia, the tailoring of which was entrusted to the specialists of the Italian factory Lebole: the 70s were marked by a suit of amaranth red garnet color.

From 1980 to 1986, the uniform, made by Lebole Moda, consisted of a green jacket and a blue knee-length skirt.

With the arrival of Renato Balestra from 1986 to 1991, this color combination takes on a different form: a blue jacket with green trim and three buttons replaces green, and green stripes appear on the regimental skirt.

In 1991, Alitalia hired the famous couturier Giorgio Armani, who proposes to move away from the strict silhouettes that were considered the standard, and creates the so-called “shape not form”. The autumn color scheme balances between the colors of salvia and olive. A blazer jacket, a straight skirt below the knees, a men's-style shirt without a tie - this is what the Alitalia flight attendant uniform of the 90s looks like.

In 1998, the choice fell on the Nadini di Vignola group, geographically located near the town of Modena in northern Italy, and which owned the Mondrian brand. It was under this brand that the prêt-a`-porter line was launched in the 70s, with “references” to the work of the great Dutch artist of the early 20th century, Piet Mondrian, who paid special attention to the search for color solutions and the simplicity of geometric shapes. A specially created commission of flight attendants supported Mondrian's idea. They liked the simple cover of the details and the consistent style of the suit, the classic combination of blue and green colors.

Society by that time had clearly identified some trends: progress and women’s desire for an active life position. And in 2006, Alitalia allows flight attendants to choose what to wear depending on the weather: a skirt or trousers. According to Alitalia's new standards, flight attendants can wear comfortable-fitting trousers made from the same material throughout the winter season. of blue color same as the skirt.

Over the past 18 monthsAlitalia demonstrated outstanding success in implementing a large-scale modernization plan for the company, the goal of which is to increase the competitiveness of the Italian airline in the international market.

The renewed Alitalia began operations on January 1, 2015, immediately after the recapitalization, the size of which amounted to 1.76 billion euros. The investment package, which included investments from Etihad Airways totaling €560 million, allowed the company to write off the company's debt. 51% of the shares belong to the Italian holding CAI (Compagna Aerea Italiana).

The comprehensive three-year program is aimed at rebuilding the business, modernizing products and services, and returning Alitalia to the level of a consistently profitable airline. The program launched several transcontinental, international and domestic flights, introduced new aircraft with updated interiors, concluded several partnership agreements and improved the quality of transit flights at Rome Fiumicino Airport. In addition, the airline focused on customer service and improving the quality of products and services offered.

On May 18, 2016, the latest changes in the company were presented at a summit in Rome and Milan. Alitalia Chairman Luca Cordero di Montezemolo, Alitalia Vice Chairman, Etihad Aviation Group Chief Executive Officer James Hogan and Alitalia Chief Executive Officer Cramer Ball met with 2,500 Alitalia employees. media representatives, corporate clients, and travel agents.

“Now we see positive and extremely important changes for us in each of the areas of our business. Alitalia is more focused than ever on commercial success and on demonstrating the world's famous Italian hospitality,” said Mr. Montezemolo.

Alitalia's financial statements for 2015 showed that the company's losses decreased by 381 million euros, which is fully in line with the planned plan. Alitalia's success has been greatly enhanced by its strengthened partnership with Etihad Airways and its membership in the Etihad Airways Partners group, which also includes airberlin, Air Serbia, Air Seychelles, Etihad Regional, operated by Darwin Airline, Jet Airways and NIKI. Since 1 January 2015, Alitalia and Etihad Airways have together transported more than 470,000 travelers. The number of passengers on Alitalia and Etihad Airways Partners flights totaled more than 1.2 million. In addition, cooperation with these airlines allowed Alitalia to save 13.5 million euros.

Alitalia recently announced an expansion of its partnership with airberlin, increasing the number of weekly direct flights from Italy by 25%. The airline will operate more than 1,400 flights per week to 91 destinations, including 56 direct flights and 750 weekly flights between Italy, Germany, Austria and Switzerland under a codeshare agreement with airberlin.

Alitalia vice-chairman James Hogan said: “Alitalia is one of the few airlines that has been able to implement large-scale changes in a relatively short time. We can already see the results of hard work achieved through a smart strategy of building partnerships with other airlines. After several difficult years, Alitalia is once again ready to demonstrate its full potential. We promised to create a world-class company, and we deliver on our promise: today Alitalia is in no way inferior to the leading airlines in Europe. Our three-year program to achieve sustainable profitability is only half completed so far, and the company no longer has anything in common with its predecessor. Alitalia customers receive access to the highest level of services and services.”

In 2016, Alitalia plans to invest 400 million euros in its fleet and cabin modernization, as well as in the introduction of new technologies and infrastructure development. In addition, changes will affect Alitalia's route network. At the beginning of May, the company began flights to Santiago, in June it is planned to launch flights to Mexico City, and in July to Beijing. In addition, the domestic network will be expanded by increasing the number of flights in southern Italy, Sicily and Sardinia. Within summer schedule in 2016, there will be more than 400 weekly flights between the north and south of the country.

To improve the quality of service, 6,000 crew members and airport employees underwent a special training course. The airline's commitment to providing its guests with the highest level of service is reflected in the creation of a dedicated Transit Team at Rome Fiumicino Airport. Investments totaling €25 million have modernized ground handling facilities, speeded up boarding procedures and increased the number of staff at the gates.

During the summit, important news for the airline was also announced -Alitalia launches its first large-scale advertising campaign in seven years, and also introduces a new uniform for employees.

Hundreds of guests and media from around the world were presented with a new advertising campaign that reflects the positive changes that have taken place at Alitalia since the start of a major modernization, taking the Italian airline to a whole new level of customer service.

The new campaign shows Alitalia as a modern carrier that is committed to excellence in all areas, and also highlights the talented people behind all the great changes. Photo and video filming took place over two weeks in various locations, including at the Alitalia hub - Fiumicino Airport in Rome - and on board the airline's aircraft. One of the best fashion photographers in Italy, Pierpaolo Ferrari, was responsible for the shooting.

A series of videos were also presented, which reflected the Italian warmth and hospitality, rich experience and strengths of Alitalia. In addition, viewers are offered a series of interviews with the airline's partners, including such world-famous Italian brands as Poltrona Frau, Lavazza, Ettore Bilotta, diego dalla palma Milano, Cantine Ferrari, Atelier Fragranze Milano, as well as with the architect Marco Piva ( Marco Piva), who created the new exclusive lounge Casa Alitalia. Videos of 30 and 60 seconds will be broadcast by the largest TV channels in Italy, the USA, Brazil and Germany. In addition, the campaign covers social media, print media, digital channels and outdoor advertising.

The concept of the new campaign was created and developed by the communications agency Leo Burnett Italia, part of Leo Burnett Worldwide - one of the largest advertising agencies in the world, which is part of the Publicis Groupe holding. Starcom, the largest international media agency and regular partner of Etihad Airways Partners, was responsible for media strategy and planning. You can view the advertising campaign on Alitalia.com.

In addition, on the same day, a special event took place in Rome, during which Alitalia presented a collection of new uniforms for employees. The show took place in exhibition hall Nazionale Spazio Eventi in the presence of hundreds of guests from all over the world. The collection, created by Milanese designer Ettore Billotta, was inspired by the Italian glamor of the 50s and 60s, as well as the rich cultural and historical heritage of Italy. The Alitalia Collection is dedicated to all the airline's employees, their professionalism, style and commitment to the company's philosophy. When creating were used best materials from different parts of the country: fabrics from Tuscany, silk from the Lake Como region, men's uniforms were made in Puglia, leather accessories were made in Naples, and shoes were brought from the Marche region.

The models and colors used in the collection are designed to flatter any figure. Bilotta chose red as a symbol of Italian passion, while green is reminiscent of unique landscapes Italy, as well as about the cultural and historical wealth of the country. The composition of the clothing - 96% Italian wool and 4% elastane - will allow you to feel as comfortable as possible throughout the day. The unique color of the flight attendant uniform, burgundy fading to light red, was achieved by using a special chevron print. A similar technique was used in the manufacture of models for airline ground service employees, which were made in an elegant gray-green color scheme. This print is used on all items of clothing, including white shirts: crew members have a red patch, ground staff have a green patch. Women are offered three different options to choose from: a dress, a jacket and skirt set, or a jacket and trousers set.

The men's uniform also features a chevron print in gray and green. All crew members will wear an elegant double-breasted jacket and a red tie, which seamlessly complements the red uniform of the flight attendants. Ground staff will receive jackets in the same color scheme, but with a green tie, using a similar principle of creating color harmony with the women's uniform. In addition, the collection includes stylish coats: burgundy for flight attendants, green for flight attendants and crew members and ground service employees, gray for ground service employees. The shape is successfully added by accessories such as ties, vests, cardigans, scarves, belts, shoes, gloves and handbags. All this adds completeness to the look, making it Italian elegant and modern.

New form will be introduced gradually on all Alitalia flights starting in July. In total, 5,700 employees will become its owners. There are also plans to update the uniforms for Alitalia flight and maintenance personnel in the near future.

Information aboutAlitalia

May 2016

    REORGANIZATION PROGRAM

Alitalia's transformation is progressing according to plan and includes wide-ranging fundamental changes that will enable the airline to regain its leading position in the airline industry. The reorganization program is designed for three years, during which it is planned to make the company consistently profitable by 2017. For the first year, 2015, the company showed the following results:

    reduction of losses by 381 million euros compared to the previous year;

    financial result - 199.1 million euros;

    total income amounted to 3,312.4 billion euros;

    the number of passengers transported amounted to 22.1 million people;

    the load factor was 76.2%.

    INVESTMENTS IN THE AMOUNT OF 400 MILLION ARE PLANNED FOR 2016. EUROS WHICH WILL BE DISTRIBUTED AS follows:

    expansion of the aircraft fleet and finishing of aircraft interiors - 240 million euros;

    improving the quality of service at airports and on board: €86 million;

    introduction of new technologies: 44 million euros;

    infrastructure: 32 million euros;

    investment in a global brand campaign.

    INCREASING THE NUMBER OF LONG-RANGE AIRCRAFT:

    two new Airbus A330s (2015);

    one 777-200ER (2016);

    one Boeing 777-300ER and one Airbus A330 (2017);

    options for purchasing additional long-haul aircraft are being considered.

The total number of aircraft in the company's fleet as of May 2016 is 122 aircraft (24 long-haul and 98 short-haul).

    MORE LONG HAUL ROUTES:

In 2016, three new directions were launched:

    new daily flights Rome-Tehran;

    new flight from Milan Linate Airport to Athens;

    additional daily flight from Milan Linate Airport to London;

    new summer flight Rome-Larnaca;

    new winter flight Rome-Tenerife;

    summer flights to greek islands and the south of France.

    MORE DOMESTIC FLIGHTS

Increased number of flights from southern Italy, Sicily and Sardinia:

    Alitalia's first ever flights from Sardinia to France and Spain;

    increase in flight frequency by 8% compared to 2015;

    on summer season In 2016, more than 400 weekly flights are planned between the south and north of Italy - an increase of 12% compared to the previous year.

    AIRCRAFT MODERNIZATION:

    rebranding carried out in 2015;

    completion of interior renovation on airline ships;

    introduction of an improved entertainment system on long-haul flights;

    introduction of wireless networks on board (including Wi-Fi and Live TV; long-haul flights will be fully equipped with a wireless network by summer 2017).

    IMPROVED SERVICE AT THE AIRPORT:

    innovative concept lounge "Casa Italia" in Rome and at Malpensa Airport in Milan;

    new lounges in Rome;

    renovation of lounges in Rome, Milan (Linata), Naples, Venice, Catania and in the near future in New York (JFK).

    Investments in operational processes:

    100 additional staff in the new Transit Task Force at Rome Fiumicino Airport;

    reducing the time of the landing procedure;

    new passenger support service Guest Response Team;

    increasing the number of staff at boarding gates.

    Infrastructure:

    15 new buses;

    20 luggage belts;

    2 sets of steps for faster boarding and exit from the aircraft.

    EXCELLENT OPERATIONAL PERFORMANCE:

    in 2016, the number of flights performed exactly on schedule was 88.5% compared to 80.2% in 2015. The industry average is 79.2%;

    Lost luggage volume reduced by 50%

    PROFESSIONAL TRAINING

Total number of employees: 12,684 (as of April 30, 2016), 12,184 in Italy, 500 in other countries:

    new Customer Service Academy (Customer Excellence Training Academy);

    master classes on customer service, attended by 6,000 crew members and airport employees;

    leadership development training: 600 managers on board and at airports;

    advanced training program for managers (Graduate Management Program) for 22 people;

    internship program for 50 school and university graduates;

    1,100 applications for training at Alitalia Flight School; in 2015, 40 new pilots were successfully selected.

    POSITIVE EFFECTS OF TRANSFORMATION:

    the market share of transport to and from Italy increased by four percentage points in 2015, reaching 30%;

    The share of customers satisfied with the service reached 86.3% in January 2016, which is the highest level since 2012, when a survey of passengers on board was conducted.

Alberta Ferretti presented the collection new uniform for Alitalia employees at the opening ceremony of Milan Fashion Week on June 15, 2018.

Alberta Ferretti has created a new, timeless, elegant uniform for the flight and ground staff of the Italian airline: a suit for men, a suit and a dress for women, made from high-quality fine blue wool fabric. The suit jacket is decorated with gold buttons, engraved with the letter "A" - Alitalia, and an exquisite belt in the colors of the Italian flag. In addition, the men's and women's collections include a raincoat made of water-repellent material with a detachable lining. The look is successfully complemented by cotton shirts with pockets, silk scarves and ties, leather gloves and knitwear. For flight attendants, vests and stylish aprons made of jacquard material with the Alitalia logo are also available.

The new uniform, created by Alberta Ferretti based on the wishes and suggestions of Alitalia staff, combines practicality, elegance, and will allow employees to feel as comfortable as possible while working on board an airplane or at the airport at any time of the year.

“I am very proud to have the opportunity to convey creativity, elegance and high level of quality to the whole world through Alitalia. It is an honor for me to present this project at Milan Fashion Week in the famous Royal Palace on Cathedral Square"- said fashion designer Alberta Ferretti.

“The collaboration with Alberta Ferretti is very prestigious for Alitalia. We consider it necessary to guarantee our employees maximum comfort and convenience in their daily activities. The new uniform is the embodiment of the professionalism of airline employees in ensuring High Quality passenger services,” said Alitalia commercial director Fabio Maria Lazzerini.