1.1. The place of Crimea in the tourist routes of the USSR during the years of stagnation

Of course, in the Great Country that was the USSR, Crimea occupied a very modest place even in tourism issues. For example, in a 1967 guide to tourist routes, among 150 all-Union routes Crimea and its cities meet 8 times: route 303 “Across the Hero Cities of Ukraine” (Kyiv 8 days - Railway- Odessa 4 days - steamship - Sevastopol 8 days); route 21 "Crimean" - automobile (Simferopol 3 days - Alushta 7 days - Yalta 6 days - Sevastopol 4 days); route 111 “Along the partisan paths of Crimea” (Simferopol 4 days - transition 6 days - Chernaya Rechka 2 days - transition - Karabakh 8 days); route 22 "Crimean Mountain" (Simferopol 2 days - bus - Bakhchisarai 4 days - trek 2 days - Sokolinoe 3 days - trek 3 days - Karabakh 6 days); route 24 "Across the protected areas of Crimea" (Simferopol 2 days - bus - Bakhchisarai 4 days - trek 3 days - Chernaya Rechka 2 days - trek 2 days - Karabakh 7 days); route 110 "Po mountainous Crimea"(Simferopol 4 days - trek 1 day - Chernaya Rechka 1 day - trek 3 days - Sokolinoe 4 days - trek to Ai-Petri 1 day - trek - Yalta 6 days); route 183 "Across the mountainous Crimea" (Bakhchisarai 4 days - transition 2 days - Sokolinoe 2 days - transition 1 day - Yalta 6 days); route 182 "Po Eastern Crimea"(Simferopol 2 days - bus - Angarsk pass 3 days - hike in Eastern Crimea 5 days - Planerskoye 4 days - bus - Feodosia 6 days). The listed 8 routes are included in the 29 routes of Ukraine.

In addition, the routes along the Black Sea coast of the Caucasus included route 28 “Along the Black Sea” on the motor ships “Ukraine” and “Russia” (Sochi 3 days - Sevastopol 2 days - Odessa 2 days - Sevastopol 1 day - Yalta 2 days - Batumi 3 days - Sukhumi 2 days - Gagra 1 day - 2 days on the road). The 18 southern radial routes included route 23 "Yalta" and route 321 "Karabakh". There were also three radial routes for motorists in Crimea: 492 “Yalta”, 494 “Feodosia”, 495 “Planerskoye”. In addition to those listed among the Tourism Council routes, there were routes 164 “Sevastopol”, 493 “Alushta”, 91 “Alushta”, 390 “Evpatoria” (for parents with children).

Railway routes became widespread, making it possible to carry out tourist travel around the country on special trains. These trains consisted of 10-12 docked cars and three restaurant cars. Their movement around the country was carried out mainly at night according to schedules specially developed for them, so that during the day tourists could participate in excursions at parking points or relax and swim in the sea. Therefore, out of 258 railway routes throughout the country, 28 passed through Crimea. Routes to the peninsula led from Baku and Yerevan, Ufa, Minsk and Vitebsk, Karaganda and Tselinograd, Vladimir and Kalingrad, Kaluga and Petrozavodsk, Syktyvkar and Kuibyshev, Riga and Leningrad, Moscow and Ryazan, Sverdlovsk and Stavropol, Vinnitsa, Zhitomir, Kramatorsk, Lugansk and Poltava.

The routes listed above operated at different times. If route 21 "Crimean" automobile had summer (from May to October) and winter (from October to May) options, then all other routes (11, 22, 24, 110, 182, 183) operated only from May to September. The duration of each of them was basically 20 days, and the cost of the trip was 65 rubles. The exception was route 183, lasting 15 days and costing 50 rubles. and 21 with a duration of 20 days, the cost in the summer version was 75 rubles. and in winter - 70 rubles. The trip "Along the Black Sea" (route 28) was designed for 18 days for the period April-June and September-November. The cost of this trip varied widely (from 130-150 rubles in 3rd category cabins to 220-240 rubles in luxury cabins).

Railroad routes had different durations and depended largely on the length of the chosen path. This also left an imprint on the cost of the trip. They all covered different periods throughout the year. So, from Baku to Sevastopol the trip was designed for 20 days, with stops in Kyiv, Lvov, Uzhgorod, Odessa (route 304, June). The cost of the tour is 160 rubles. We came from Yerevan to Sevastopol in May, having previously visited Moscow, Leningrad, Kyiv, and Odessa. The entire trip took 22 days, the ticket cost 185 rubles. From Ufa to Crimea via Kyiv and Odessa, and after Crimea via Volgograd you could travel in 18 days for 150 rubles. in October. We came from Minsk to Crimea in May through Transcarpathia, Chisinau, Odessa, and back through Kyiv, spending 18 days and 130 rubles. From Belarus to Crimea we came through Minsk, Kyiv and Odessa, spending only 10 days in October and 70 rubles for the entire trip. for a trip. By the way, only 79 rubles. in 10 days it cost a trip from Leningrad to Crimea (Sevastopol) in January and May with a stop in Kiev, Odessa and on the way back to Volgograd and Moscow (for comparison, let us recall that in 1998 only travel by train Simferopol - Kiev - Simferopol costs this much the same amount in hryvnias). The cheapest trip, per one day of travel, was from Riga to Crimea in June via Kiev and Odessa, with a stop on the way back to the Caucasus and Moscow (for 20 days - 118 rubles). The most expensive trip to Ukraine and Crimea was in October from Tselinograd (200 rubles for 25 days).

During the period of decline of stagnation, the structure of tourist routes related to Crimea changed somewhat, and prices for vouchers increased. Thus, on route 22 “Across the mountainous Crimea”, 20 days of rest began to cost 85 rubles, 18 days of stay on the “Crimean Bus” route cost 95 rubles. (gasoline prices have risen in these years). But as before, the salary of the majority of workers significantly exceeded the cost of vouchers, and the value of pensions was also generally higher. The ordinary population of the country could freely afford to vacation on tourist packages for their salary or pension during the entire period of stagnation, without even resorting to the help of trade unions. The biggest increase in price occurred for tours on route 390 to Evpatoria for parents with children from 70 rubles. for 20 days in 1967 up to 135 rub. in 1982 A vacation of this type in Crimea did not cost more than this amount. By the way, a walk along the Kiev Sea by boat for 12 hours with a stop on Olginsky Island cost 114 rubles, and an 11-hour trip on the Meteor along the Tarasov Paths route was priced at 300 rubles. (for a group of 30 people).

Through the thickness of 30 years, these travel prices now seem fabulously low. Indeed, at that time, the pensions of the majority of former workers were from 80 to 120 rubles, and the minimum wage was about 70 rubles, the salary of an associate professor was 280-320 rubles, a professor - 450 rubles, miners - 400 rubles, dump truck drivers in mountain cuts -500-600 rub.

1.2. The current state of tourist bases in Crimea

The development of recreation has always been associated with the political and economic situation in the region and country. Radical changes in recent years in politics, economics and social sphere have directly affected the current state and future development of recreation in Crimea. This applies both to the needs and demand of the population for recreation in Crimea, and to the real recreational activities of the population, the types and forms of its organization.

Thanks to the natural combination and favorable location of recreational resources, large resort areas have formed on the Crimean Peninsula. These are the cities of Alushta, Yalta, Sevastopol, Sudak, Evpatoria, Bakhchisarai, Gurzuf, etc.

Evpatoria is located on the shore of the shallow Kalamitsky Bay. This is a first-class climate and balneological resort. The combination of natural resort resources is truly unique: hot sun, warm sea, beautiful sandy beaches, healing mud and brine of Lake Manai, terminal springs of mineral waters and healing air. The largest children's health centers operate successfully here, hardening healthy children, treating those suffering from rickets, osteoarticular tuberculosis, polio, rheumatic carditis, etc. Adults with diseases of the musculoskeletal system, gynecological, nervous system and upper respiratory tract are also successfully treated here. The city also has an ancient historical past.

Sudak is located on the southeastern coast of Crimea, in the Sudak Valley, surrounded by mountains. The mild climate, sandy beaches, the best on the entire South Coast, clean sea and extraordinary air are attractive to tourists all year round. This is very ancient land, which preserves traces of settlements of people of the Stone and Bronze Ages, Byzantines, Greeks, Genoese and Ottoman Turks. The centuries-old history is personified by the stone bulk of the Sudak fortress. This is an architectural monument of world significance. Nearby are New World with its famous Golitsin wine cellars and the Kara-Dag massif, glorified by poets. The favorable climate and low air humidity make it possible to recommend the resort for the treatment and prevention of diseases of the respiratory system and nervous system.

ABOUT small town Bakhchisarai is known far beyond the borders of our country. To a large extent, his name was created by the Great poet A.S. Pushkin with his poem "The Bakhchisarai Fountain". But the city is attractive not only for the famous Bakhchisarai Palace, but also for the mysterious cave cities - the picturesque nature of the surrounding area. Bakhchisarai arose in the late 15th and early 16th centuries. The capital of the Crimean Khanate was moved here from Old Crimea. The city and the palace were created at the same time, this connection is visible in the name itself. Translated, “Bakhchisaray” means “palace-garden”, a palace surrounded by gardens." The old districts of Bakhchisaray are located in the Churuk-Su gorge, they are very original and colorful. The Palace-Museum of the Crimean Khans is a unique historical and archaeological monument. The Fountain of Tears is especially famous , created by the Iranian master Omer. In the vicinity of the city there is one of the most famous cave cities of Chufut-Kale, the currently operating Assumption Monastery, carved into the rocks, and the famous multi-layered site of ancient people Tash-Air.

Yalta is the recognized resort capital of Crimea. It is located on the southern coast of Crimea in the valley of the mountain rivers Uchan-Su and Guva. From the north, west and east, the city is bordered by the high Yayla mountain range, which protects from the penetration of cold winds. This location gives Yalta excellent climatic conditions. Low humidity, mild Mediterranean-type climate, and clean air allow Yalta to deservedly be called a world-famous resort. The city is famous for its abundance of greenery and seems like a continuous park. The names of A. Griboyedov, A. Nekrasov, L. Tolstoy, I. Bunin, A. Chekhov and many others are associated with Yalta famous people. Big Yalta famous for its palaces, museums, park ensembles and a healing climate. The resort is recommended for the treatment and prevention of diseases of the circulatory system and respiratory system.

Gurzuf. His fame is very great. This place has an ancient and amazing history. The Gurzuf fortress - Dzhenevez-Kaya - was mentioned in the treatises of Procopius of Caesarea in the 6th century, and in the 15th century. Afanasy Nikitin wrote about her. Gurzuf is located on the South Coast, in a valley that is bounded on the west by Cape Martyan and the famous Ayu-Dag on the east. Amazing landscapes valleys. There are majestic stone screes and centuries-old pine and beech forests, and higher in the mountains there are lavender plantations and vineyards. It is here that he shows his most valuable qualities. The famous Pinot Gris and white Muscat of the Red Stone wines are made from these grapes. Old Gurzuf has preserved the layout inherited from past centuries: terraced streets connected by winding passages and picturesque staircases - a real museum under open air! There is a very beautiful park here with more than 110 species of plants. The favorable microclimate of Gurzuf makes it a valuable resort, recommended for the treatment of the respiratory system and nervous system, as well as diseases of a general therapeutic nature.

The city of Alushta is located on the southern coast of Crimea. It inherited its name from the medieval Aluston fortress, built in the 6th century AD. In the center of the old town there are still remains of defensive tower fortresses Alushta is distinguished from other cities on the South Coast by its unusual space and breadth of views. The beaches of Alushta are some of the best on the coast, and the summer heat, more than anywhere else on the South Coast, is moderated by breezes. The climate of Alushta is favorable for the treatment and prevention of diseases of the respiratory system and cardiovascular system. Alushta is very picturesque city and deserves to wander through its streets and alleys. There are also many in the vicinity of Alushta interesting places- these are the medieval settlements of Funa, Ai-Iori, Seraus, etc.

The city of Sevastopol is located on southwest coast Crimea in a beautiful hilly area, replete with convenient bays. Sevastopol is a very beautiful city, practically rebuilt after the war. Translated from Greek, Sevastopol means “majestic”. And the city seems to confirm this name. This is the city of the glory of the Russian fleet, heroism and steadfastness in two legendary defenses. Its official age is two centuries, there are traces of Taurian settlements, and the ruins of the city-state of Taurian Chersonesos still impress with their grandeur and high skill of the builders. The Count's pier, the monument to sunken ships, the Vladimir Cathedral, the Panorama "Defense of Sevastopol 1854-1855", the Diarama "Storm of Sapun Mountain", Malakhov Kurgan and many others are widely known. historical monuments. As a resort, Sevastopol is recommended for the treatment and prevention of the upper respiratory tract and general therapeutic areas.

In all these cities, tourists are served by Krymtour JSC. These are the hotels "Horizon" (Sudak), "Voskhod", "Chaika" (Alushta), "Crimea" (Sevastopol), "Evpatoria" (Evpatoria); tourist centers - "Halt" (Bakhchisarai), "Magnolia" (Yalta), "Coral" (Gurzuf) and many others. The subsidiaries of Krymtour JSC - 16 travel and excursion agencies - have accumulated a wealth of experience in developing and conducting excursions on various topics. Four large buildings with 500 seats were reconstructed. Now people have the opportunity to relax in modern hotel rooms with a full range of amenities in tourist hotels and bases named after. Mokrousov in Sevastopol, "Primorye" (Koktebel), "Gavan" (Chernomorskoe), "Magnolia" (Yalta). Landscaping of territories and beaches is underway. The list is expanding additional services, world-class tennis courts are being built. This allows for high-level sports team gatherings and competitions. Modern conference rooms have been prepared for conferences and meetings in the tourist hotels and bases "Palace", "Magnolia" (Yalta), "Primorye", "Chaika" (Alushta) and a number of others. "Krymtour" is also developing active recreation: this year, for the first time in several years, walking routes from the tourist center "Eagle Zalet". Tourists make a seven-day trek with overnight stays at equipped campsites. Excursions into the forest are being carried out from camp sites and hotels in Sevastopol, Alushta, Koktebel. The parking lot in the forest from the tourist hotel "Gorozont" in Sudak is very popular. Weekend and off-season tourism is practiced.

The tourism industry in Crimea lives and will live, and Krymtour JSC contributes to this, despite the ineffective tax policy of the state, the lifting of licensing for domestic tourism and other equally important problems.

2. Expanding training in international tourism in Crimea

As is known, Crimea is unique place on planet Earth according to its climatic conditions. That is why many peoples of the world passed through Crimea, exploring it in ancient times. These peoples left priceless historical architectural and archaeological sites. The "placers" of these monuments extend from west to east, and from north to south. They contain traces of life of long-vanished peoples and those now existing. This is also the capital of the late Scythian state of Naples-Scythian, which passed the capital baton to Simferopol - the current capital center of Crimea. Here are the remains of Chersonese, founded by immigrants from Heraclea from the southern shores of the Black Sea and constantly patronized by the Greeks of Byzantium, peacefully adjacent to the modern residential areas of the well-known Sevastopol. On the site of modern Kerch back in the 6th century BC. Panticapaeum was founded - the centuries-old capital of the Bosporan kingdom, located on both banks Kerch Strait, connecting Azov and Black Sea. The ancestors of today's Italians from Genoa in Crimea left several monuments, the best of which is Genoese fortress in Sudak. IN former capitals The Crimean Ulus of the Golden Horde and the Crimean Tatar Khanate - Old Crimea, Chufut-Kale, Bakhchisarai still have many historical monuments, among which the Khan's Palace in Bakhchisarai stands out and cave city in Chufut-Kale. The period of Crimea's subordination to the Ottoman Empire is characterized by the further development of Crimean settlements, and in some cases their destruction. This fate befell the capital of the principality of Theodoro - Mangup, one of the cities of enormous tourist importance for the Crimea, in 1475. The period after the liberation of Crimea by Russia from Turkey in 1783 is characterized by its development as a resort, the development of its territories by Russian landowners and industrialists, German colonists, which is represented by numerous historical and architectural monuments.

All these events of bygone days and historical monuments - witnesses of these events, constantly attract tourists from many countries of the world to Crimea.

The advanced countries of the world, which have similar potential to the potential of Crimea, have long been exploiting it as the main system-forming potential for their regions. What is meant by the phrase “system-forming potential”? This is when the existing potential can take on the functions of organizing targeted development in the region, where this function manifests itself as a core process of economic activity, to which almost all other areas of activity are subordinated. The main task of society is to meet the needs of the population. This is usually what is sought in the development management systems of those regions where there is a clearly defined system-forming economic complex.

Such a complex exists in Crimea. Before considering the question of how regional management should be structured, it is necessary to assess to what extent the recreational complex is system-forming in Crimea, to what extent it today underlies the improvement of the well-being of the population, to what extent it solves the main task in the region - meeting the constantly changing needs of the population, and to what extent the effective use of the region’s natural resources is ensured by the activities of the management apparatus, which has taken upon itself the task of managing the socio-economic development of the region. In various countries of the world there are positive results of a systematic approach to using the capabilities of the priority complex in the region, in particular such as recreation. It is known that the recreational complex in these countries is very important for budget formation. After such important budget-generating areas of activity as automobile manufacturing and oil production comes the recreational complex and tourism. Currently, Ukraine does not yet have positive results in this direction, having such unique regions as Crimea, Black Sea coast in the south of Ukraine, the Carpathians. Tourism today does not make the same contribution as in other countries in the formation of gross domestic product, budget and national income from the activities of this important industry. The low performance of this area of ​​management largely depends on the lack of trained personnel to solve this problem. Ukrainian universities and science are called upon to solve this problem, where the problems of training executive level personnel and senior personnel are solved. These personnel can serve as a guarantor of the strategic formation of the country's future. The combination of training of medical, forestry and geological specialists actually constitutes the backbone of specialists who contain recreational potential in a form attractive for human use in order to restore health. Specialists of a specific profile are also trained, for example, those supporting recreation infrastructure: specialists responsible for road construction, communications, communications, specialists maintaining cleanliness in household infrastructure, waste processing and disposal, i.e. specialists who directly shape the processes of using potentials. The specialists of the recreational complex include managers and economists working in specific areas of economic activity. The task they solve is quite responsible and complex, because... The practice of recent decades has shown that every industry has its reserves for improvement, which are poorly used due to the lack, first of all, of:

Highly qualified managers, economists;
- lack of a developed system of their activities;
- reliable methods of processing information that they use in their activities;
- justified organizational structures management of all these processes;
- structures that allow for this coordination;
- modern methods that allow the use of objectively existing biological and environmental laws;
- levers of economic, legal and social nature.

In this regard, an important economic task is to find ways to train specialists in this profile who could navigate all this complex interrelation of the components listed above and use them effectively.

Against the backdrop of recognition of the importance of the recreational complex for the economy of Crimea, one cannot help but pay attention to the fact that in reality the economy of Crimea in recent decades has developed virtually without taking into account the capabilities of this complex. All economic development followed the path of multi-purpose integrated development, as was customary in the 60-70s. At that time, they tried to develop almost all areas of economic activity equally. This approach to the formation of the regional economy in all possible areas of development led to the formation of economic sectors in Crimea that had results that were economically important for the country as a whole, but had no other than negative significance for the economy of Crimea.

Areas of activity developed that were not based on local raw materials and the results of which were not a necessary condition for the existence of the population of Crimea. The region of Krasnoperekopsk and Armyansk developed mainly in this direction. Today the Sivash SEZ has been formed there. The results of its activities should be discussed separately. The activities of the population in this area were mainly based on imported raw materials, that is, the factories built in that industrial hub mainly depended not on the resources of the Crimea, but on imported ones, and the products were also mainly exported outside this region. It was considered a positive thing that the population was involved in production processes, i.e. had the opportunity to work. The consequences of these industrial activities had negative environmental implications: these activities in the identified industrial node consume large amounts of water, which must be discharged after use. Typically, used industrial water is discharged into nearby water bodies. Some lakes and Sivash turned out to be such reservoirs in this industrial zone. All these discharges led to the fact that a number of lakes and part of Sivash, adjacent to this zone, became unviable and very polluted. In the last decade, these problems have been discussed more and more often. As part of the USSR, these problems were insoluble, since the interests of industrial management prevailed over the interests of the population living in this region. After the collapse of the country, ties between its former republics were broken, many of the enterprises were suspended, and the question arose about the need to find new approaches to the problems of employment and problems of economic restructuring. These problems have not yet been resolved and should be considered separately. We can only emphasize that the attractiveness of these places for tourists is reduced to zero; they can only be shown how nature has been destroyed by man. This, to some extent, can serve as an incentive to visit those places, but not for long and most likely only specialized tourism can develop in this area for specialists related to environmental protection, the processes of restoring lost natural resources and who solve the problems of cleaning up contaminated water, soil. You can also name other anthropogenic impacts that are negative for recreational potential.

At the same time, the practice of many countries around the world shows that all is not lost. So, for example, let's take France. This country also had many quarries for the extraction of natural resources, and later vineyards were placed in their place. In the immediate vicinity of these quarries, wineries have been turned into wine museums and have an undiminished flow of tourists. Tourists get acquainted with the process of making wine, they are shown vineyards where there used to be quarries. By the way, in the Donetsk and Dnepropetrovsk regions of Ukraine there is also positive experience in landscaping waste heaps (Donetsk) and quarries (Ordzhonikidze), which can serve as an example for Crimea. In Crimea, it is obvious that real steps can also be taken in this direction, which would make it possible for tourists to come here.

Over the years of the existence of the USSR, Crimea received the unofficial status of the country's universal center for treatment and recreation. At the same time, the level of variety and quality of medical services was quite high, and recreational services were low. The managers of sanatoriums and boarding houses that predominated in the recreational complex of Crimea were medical workers.

In the system of managing the development of Crimea in the early 90s? years, a vision of the importance of the recreational complex for the entire economy of Crimea was formed. There were many developments carried out on the instructions of the Crimean government by various research and development organizations of the country, then the USSR. All of them allowed us to draw conclusions about the need for more targeted development of the recreational complex of Crimea in order to obtain greater returns? the economy of both Crimea and the entire country.

Due to the collapse of the USSR, the severance of economic ties between its former republics and the decline in their economies, there was a significant decline in the influx of tourists to Crimea. It took a search for new ways to revive tourism in Crimea. In connection with the formation of the Autonomous Republic of Crimea and the emergence of its own Government, the Ministry of Resorts and Tourism was created. This ministry assumed the functions of coordinating the processes of tourism development in Crimea. Its employees developed a concept for the development of a recreational complex. To implement this concept, new personnel were required. Since 1993, Simferopol State University began training specialists in tourism management. An ideology was developed to increase the efficiency of the recreational complex in Crimea and a methodology for assessing this efficiency. One of the components of this ideology was the expansion of the range tourism services and their constant updating. This required consideration of many specialized types of tourism activities, a departure from traditional tourism training. Traditionally, the geographical and historical faculties of the university have been suppliers of personnel for tourism as tour guides, but many tourists are interested not only in exotic geographical and historical monuments, ethnographic features local population, but also active recreation among this exotica.

Let us consider the features of the formation of the tourism or recreational industry in Crimea. It is the recreational complex and its component - tourism - that is a priority for Crimea. The recreational complex serves as the basis for the development of a specific direction on its resources - tourism activities. Training for work in this industry is carried out by various educational establishments, each of which specializes in the field of activity of this complex. This means that the recreational complex is based on climatic features Crimea. Climatic features are permeated natural resources recreational nature. The main resource components that form the natural features of Crimea are the sea, mountains, and forest. They allow, in combination with climatic features (temperature conditions, number of sunny days per year, etc.), to create conditions for the realization of the full recreational potential in the restoration and human potential, its performance.

The training of specialists to work within this potential is carried out by medical institutes - doctors and other medical workers who monitor the health of visitors, restoring their health or maintaining it. Since the natural potential of Crimea includes green spaces, they also attract visitors. For example, the mountains in the New World region have natural forest cover in the form of relict juniper, which has certain medicinal properties and many tourists strive to visit there.

Crimea has the conditions for such active rest. Gliding has been cultivated here for many decades (the Museum of Gliding is located on the premises of the Primorye tourist base in Koktebel). Gliding has received a new development in hang gliders, paragliders, balloons, produced in Feodosia near Koktebel.

Crimea has unique opportunities for caving tourism. Its caves are constantly visited by speleotourists.

Traditional seaside holidays have long expanded the range of services, complementing inflatable mattresses, water bicycles and rowing boats with yachts, windsurfing, gliders, water skis, towed parachutes, and hydro hang gliders.

The winter months are also increasingly used for holidays in Crimea. On Mount Ai-Petri and on the Angarsk Pass, rope tows are installed for skiers, who from December to March ski there on slalom slopes (of course, not as difficult as in the Caucasus, the Alps and even the Carpathians).
However, this entire range of services for active recreation of tourists in Crimea is not yet sufficiently provided with technical equipment and personnel. Simferopol State University is gradually solving the second part of the problem. Educational and methodological materials are being prepared to expand the specialization of tourism managers, contacts are being established with foreign universities that have experience in solving educational problems in the context of such specialization (Nice, Perpignan, Grenoble, Genoa), attempts are being made to attract new opportunities in the preparation of tour guides for the early stage of training managers.

IN last years at the Faculty of Economics and Management specialists are trained in tourism management, and at the Simferopol Economic Institute as part of the university - in management hotel industry and international tourism. These specialties are most susceptible to the requirements of the tourism market. Students of these specialties, under the guidance of university teachers, began to form an information base on the computers of the departments of management and marketing and information systems about the most popular tourist sites in Crimea.

In the future, it is planned to use multimedia tools to create sounded video-computer films on the most interesting objects, and to provide the opportunity via the Internet travel companies world to get acquainted with these sights. On the basis of the university, classes are conducted in experimental classes of a general education school. Pupils of these classes are trained to work on modern computers, communicate via e-mail and the Internet. And since it is known that it is best to learn by playing, teachers and university students are today discussing the problems of how to make exciting computer games from information about the Bosporan kingdom, Chersonesus, Scythia, the Genoese and German colonies, how to organize international school and student conferences on these and others via the Internet tourist sites.

Considering the insufficient local experience in solving these issues, university teachers and students propose to study as much as possible similar experience at universities in France (Perpegnan, Nice, Grenoble), Italy (Genoa) and other countries.

JSC "Krymtur" has a training center that trains personnel for its system and has the opportunity to provide its training base for other companies. The system's subsidiaries employ more than 2,000 people in about 100 professions year-round. This obliges us to carry out high-quality training and retraining of personnel: guides, organizers, tourism instructors, group leaders, maids, cooks and others. Course training programs are approved by the Ministry of Education and consist of lectures, seminars and practical classes, educational excursions, hikes, demonstrations, studying best practices using the wide capabilities of the center’s branches and the material base of Krymtour JSC in Simferopol, Sevastopol, Evpatoria, Feodosia, Yalta, Gurzuf. Moreover, after successfully passing the exams and receiving a certificate, the most worthy of them can get a job in the Krymtour JSC system.

In the context of the observed economic downturn in Ukraine, Russia and other countries of the former Soviet Union and countries of Eastern Europe There was a decline in the tourism business of Crimea. Creation of a new information base about tourist sites of ancient and medieval Crimea will attract not only tourists, but also investors who understand the profitability and win-win nature of reviving the “hoary antiquity” for tourism. Understanding the international significance of such a revival, new specialties are required to study at least two European languages, teach special courses in these languages, and even defend a graduation thesis in one of the European foreign languages. Fulfillment of the above-mentioned conditions for training tourism managers at Simferopol State University will create the necessary basis for them to reach international standards of specialists.

3. Development of the recreational complex in Crimea

The recreational complex of Crimea is a representative sector of its national economy. Therefore, when considering any aspects of the socio-economic development of Crimea, one cannot do without appropriate references to the place and role of this complex both in strategic decisions and in the current situation. At the same time, in real politics, in real processes of governing Crimea, the priority of the recreational complex has disappeared.

The problems of centralization and decentralization of management, the unresolved nature of their rational relationship, also negatively affect management processes and the efficiency of development of the recreational complex. This largely depends on the vagueness of the concept of socio-economic development of Crimea.

In order to create equal conditions for assessing the impact of the activities of all economic sectors on recreational potential, and eliminating the negative impact on it, appropriate motivation is necessary. Solving the most complex problems of motivation requires the involvement of a wide range of economic and legal levers and a new approach to their use.

In addition to measures to stop the activities of economic sectors that are destroying the recreational potential of the region, it is important for the region to ensure the effective development of the organizations themselves of this priority recreational complex. This requires the development of a target management system for the integrated development of the entire resort economy of Crimea. Below are the main provisions for creating such a system.

Goals of creating the system:

1) increasing the efficiency of the resort industry in the direction of achieving the world level of its development in market conditions;
2) increasing interest local authorities authorities, enterprises, organizations, population and staff of health resorts in expanding resort network and efficiency of resort development;
3) increasing the interest of vacationers in the effective development of sanatoriums and resorts;
4) maximum satisfaction of the population’s needs for a range of recreation and treatment services;
5) ensuring that the price of the voucher corresponds to the totality of the services provided for recreation and treatment.

Basic principles of system formation:

1) compliance of indicators and criteria for assessing the condition and development of the resort with the goals of creating the system;
2) subordination to the goals of creating a system of all components of resort development;
3) equal economic responsibility of all operating enterprises and organizations, any person living or vacationing on the resort territory for environmental cleanliness and resource conservation in their activities;
4) subordination of the structure for managing the development of resorts to the composition and content of the goals of creating the system and the tasks solved to achieve them;
5) economic responsibility of all levels of resort management for the state and degree of achievement of the system’s goals.

Composition of tasks to be solved to achieve the goals of the system:

Satisfying the needs of the maximum population of our country and foreign guests for treatment and recreation in accordance with their interests and material (financial) capabilities;
- organization of recreation and treatment services in accordance with the constantly increasing and changing material, social and spiritual needs of a person;
- provision High Quality all types of services (services) for recreation and treatment, taking into account their labor intensity;
- ensuring environmental cleanliness of all types of treatment and recreation services;
- organization of waste-free provision of all types of services (rational or complete use of initial material and fuel and energy resources);
- ensuring maximum use of fixed assets, production capacities, capital and financial investments of resorts, assigned territory;
- organization of rational and efficient use of labor resources of the resort economy;
- ensuring social protection of resort service workers;
- ensuring the comprehensive harmonious development of the resort area and resort services, covering all of the above tasks, based on stimulating residents and staff to maximally satisfy the needs of vacationers for treatment and recreation.

Structure of the developed system:

Methodology for assessing the level of development of resort activities and resort services, taking into account the solution of the above-mentioned problems of the system (development of general methodological provisions for assessing the level of development;
- development of a classification of factors that determine the level of development of resorts and health resorts according to groups of system tasks;
- development of reference standards for development factors of resorts and health resorts;
- formation of an information base for assessing and comparing the level of development of health resorts with the best and worst conditions for their functioning;
- a test example of the implementation of a methodology for assessing the level of development of health resorts taken for analysis);
- methodology for calculating the price of resort vouchers depending on the level of development of resort activities and resort services ( general provisions on the methodology for the adequacy of the price of a resort package to the level of the proposed resort service in extreme and normal conditions of social development;
- methods for choosing a reference price for a resort package for the highest level of resort service;
- methods for choosing the lower limit of the price for a resort package; a test example of calculating the price of resort vouchers for the analyzed health resorts;
- a test example of calculating the volume of financial revenue from the sale of vouchers for the analyzed health resorts);
- methodology for organizing territorial commercial self-financing of resorts based on the implementation of the principles of system formation (methods for determining the dependence of the economic incentive funds of health resorts (including the wage fund for their personnel) on the commercial results of their activities;
- determination of commercial income of health resorts, taken as an example, taking into account mandatory payments to the budget; determination of the values ​​of economic incentive funds for health resorts, taken as an example;
- simulation modeling of the process of establishing mutual interest of vacationers and health resort staff in improving resort services and increasing the commercial income of health resorts);
- functions for managing the efficiency of resorts based on the developed methods listed above in the system hierarchy.

  • Grishin Igor Yurievich
  • Timirgaleeva Rena Rinatovna, doctor of sciences, professor, professor
  • Crimean Federal University named after V.I. Vernadsky, Institute of Pedagogical Education and Management
  • Shostak Marina Anatolyevna, Senior Lecturer
  • Crimean Federal University named after. IN AND. Vernadsky
  • SUSTAINABLE INFLUENCE OF TOURISTS
  • TOURISM
  • DEVELOPMENT OF TOURISM SERVICES

The tourism industry of Crimea is one of the most attractive in the region and country. Currently, the main goal is to develop measures to develop tourism services in the region and ensure a sustainable influx of tourists.

  • Formation of a policy for managing organizational changes in an organization, taking into account the influence of the behavior of its internal resources
  • Informatization of the process of formation and development of organizational culture of network organizations: influencing factors
  • The function of the organization in ensuring the effective operation of enterprises in the tourism and recreational sector
  • Efficiency of management of the logistics system of tourism services
  • Interregional connections and mechanisms of interaction in tourism development

Over the past few years, many publications have appeared in the scientific literature, which present the results of both comprehensive studies of the tourist and recreational complex of the Republic of Crimea, and individual aspects of the development of the tourism sector in this region. We also conducted a number of studies in this direction, which made it possible to formulate a number of scientifically based recommendations regarding the development of the tourism industry in the Republic of Crimea. Thus, among other works, we will highlight, first of all, works that propose to implement a solution to the problem using economic and mathematical modeling.

Thus, in the work, the authors propose original material that reveals the issues of methodology for modeling and managing the sustainable development of management systems for enterprises in the resort and recreational sector based on elements of the theory of neural networks, and provides approaches to their adaptive management. The work reveals issues of methodology for modeling and structuring the management system of enterprises in the resort and recreational sector based on elements of the theory of neural networks. The authors focus on the need to take into account environmental factors at the mega-, macro- and meso-levels, on the internal state of the controlled system, and the accuracy of control actions performed by the control system.

The proposed methodology makes it possible to improve the quality of management of enterprises of the resort and recreational complex due to a more flexible response to changes in the parameters of the internal and external environment. As for the research presented in the work, undoubtedly, such an instrument as public-private partnership will allow, on the basis of an institutional and organizational alliance of government and private business, to successfully implement socially significant projects for the development of the tourism industry in Crimea. Among others, we also highlight the research results presented in the work, which provides a generalized model of the dynamics of total income of the tourist and recreational complex, the implementation of which is also aimed at the development of the tourism industry.

The authors pay special attention to the issues of introducing into practice management of the development of the tourism industry through the introduction of innovative and logistics technologies into the activities of both individual economic entities in the region and the industry as a whole. Thus, the work analyzes the essence of interactive relationship management in the Internet economic system of the tourist and recreational region of the Republic of Crimea and gives practical recommendations for eliminating existing problems. The work reveals the issues of substantiating the meaning and importance of CRM systems, as well as the possibilities and conditions for their use at enterprises of the sanatorium and resort sector, taking into account the identified characteristic features and capabilities. General issues of logistics are presented in great detail and evidence in the work, the use of the basic concepts of which will be timely and useful, because It is logistics that makes it possible to implement the concept of optimizing the activities of a business entity, incl. and the tourism industry. When developing a strategy for their development, enterprises in the industry should pay special attention to issues of informatization, as well as program-target planning of these processes.

In the context of the ongoing research, we also highlight the work, which presents an in-depth analysis of the infrastructural components of the hospitality and tourism industry of the Republic of Crimea and proposes scientific and methodological foundations for the modernization of currently ineffective facilities. This paper explores the possibilities of increasing the efficiency of hotel enterprises through the introduction of a number of modern tools and mechanisms, including techniques for revenue management, segmentation, forecasting, and working with distribution channels; mechanisms are proposed for improving the transport and logistics component of the tourism and recreational sector of the Republic of Crimea based on the creation of a regional management company based on public-private partnership; the concept of sustainable development of the tourism and recreational potential of Crimea is presented.

In addition, it is important to manage the costs of business entities in the tourism industry, for which a generalized model of the dynamics of total income of the tourism and recreational complex can be proposed.

It should be noted that scientific developments significantly contribute to increasing the efficiency of development of the tourist and recreational complex of the Republic of Crimea. However, in view of the dynamically changing economic environment, as well as based on a study of the results of the functioning of the tourism sector of the peninsula, we consider it necessary to conduct additional research and analysis of the main problematic issues in this sector of the peninsula’s economy.

The tourism industry of Crimea is one of the most attractive in the region and country; therefore, currently the main goal of the country should be to develop measures for the development of tourism services in the region and ensure a sustainable influx of tourists to the Republic of Crimea.

To ensure a comfortable holiday in the Republic of Crimea, the development of transport infrastructure is required to ensure the transportation of passengers both on intercity routes, when traveling to a holiday destination, and on holiday, directly on the peninsula. The analysis showed that most tourist infrastructure Crimea does not meet modern requirements and needs urgent modernization.

Until the completion of the construction of the Port Kavkaz-Port Crimea bridge, which is strategically important for the tourism industry of the Republic of Crimea, which is expected in 2018, travelers get to Crimea by air. It is necessary to take into account limited opportunities airport "Simferopol", the need to improve its infrastructure and capacity, as well as the development of the necessary aircraft fleet. It is also possible to move by rail(in the vast majority of cases, bypassing the territory of Ukraine, spending about 45 hours on the road and using a ferry crossing). Another mode of transport is motor transport via the ferry crossing, where the waiting time for the ferry reached up to 38 hours in August 2014.

In addition to these problems, there are problems of internal transport of the Republic of Crimea, which requires development, expansion of the vehicle fleet and an increase in the number of flights during the holiday season and holidays, improvement of the condition of the road surface, development water transport as a regular service (at present, water and sea transport is used almost exclusively as an expensive excursion transport); expanding the use of helicopter transport, construction of funiculars. And this is just a summary of the problems of infrastructural support for the tourism industry.

The next problem is the need to develop various types of tourism that can be attractive to tourists of a certain category and orientation: hiking trips, sea ​​cruises, beach holiday, educational excursion trips to historical and cultural centers Crimea (starting from the sites of primitive man, Roman and medieval fortresses, monuments of the Crimean Tatar Khanate to cultural and historical monuments of the 18th-20th centuries), etc.

The priority types of recreation and tourism in the Republic of Crimea include: sanatorium-resort treatment; mass summer rest; sightseeing tourism; ecological tourism; active species mountain tourism; active species water tourism; congress and business tourism; cruise tourism; festival and event tourism; ethnographic tourism; rural tourism; specialized types of tourism.

Development deserves special attention ecological tourism in the region. The formation and implementation of ecological tourist destinations meets the strategic directions of the socio-economic development of the Russian Federation, trends in the transition to the principles of a “green economy”, and rational use of natural resources. An important problem is the issue of sustainable development of tourist destinations, the lack of eco-tourism culture, i.e. development of tourism without negative impact on nature and local ethnicity. This problem is of particular relevance today, when the issue of developing domestic tourism and increasing the anthropogenic load on the most popular domestic tourist destinations, primarily the Crimean Peninsula, is very acute.

Despite the fact that new ecological routes and trails exist and are periodically developed in Crimea, the issues of effective functioning, maintaining a high level of customer focus and competitiveness remain insufficiently studied.

Thus, it is necessary to develop a unified concept for the creation and implementation of green routes, including the following set of measures:

  • development of a network of green routes on the territory of natural reserves with the presence of basic and accompanying infrastructure that meets the principles of the “green economy”;
  • promoting the development of cooperation between tourism business entities and specialized public organizations in organizing environmental tours and expeditions;
  • implementation of a monitoring system to ensure the quality and environmental friendliness of tourist, recreational and hotel services in the destination;
  • creation of a network of tourist information centers on the territory of natural reserves to perform the functions of environmental education.

The creation and implementation of the concept of green routes with all the required infrastructure, mechanisms for improving the activities of tourist destinations will strengthen the domestic tourism market in Crimea, ensuring its sustainable development and a high level of quality of services provided.

Authors studying the problems of development of the tourism industry in the Republic of Crimea rightfully pay special attention to the implementation of its innovative potential through clustering, which involves the formation and development of tourist and recreational clusters, which can be successfully implemented on the basis of a dynamic model of the concept of innovation. This process should begin with an assessment of the innovative potential of both the entire region and individual subjects of the tourism industry. At the same time, we note that it is not enough to just solve the issues of forming a strategy for the development of the tourism industry; it is necessary to create an effective system of control over the quality of services provided to tourists, especially in their places of accommodation.

To summarize, we note that Crimea is extremely important region, connected with the Russian Federation by common history and culture. Among the economic sectors implemented on the peninsula, tourism is one of the most promising and highly profitable. The Republic of Crimea is, without exaggeration, a unique region with the richest tourist and recreational resources and enormous potential for development. Two years of experience have shown that promising development of a tourist destination is possible even in the conditions of an international information war and the creation of an unfavorable image for the resort, provided that conditions for recreation of the highest level are created in the region. The development of Crimea is happening very rapidly: they are improving transport arteries, infrastructure, electricity and water supply of the region, legislation. By taking into account the strengths of the destination and the thoughtful development of existing tourist and recreational resources, it is possible to achieve serious results. However, it is important to improve the local tourism product and, with increased demand, reach an international level of quality. Today, most countries in the world are striving to develop tourism, attracting vacationers and, accordingly, impressive financial flows. Crimea is a new region for our country, a rapidly developing region, burdened by a number of problems, but at the same time capable of large-scale development and already representing enormous tourist interest. All problems Crimean peninsula are not unique, there is a positive international experience, which also needs to be implemented, adapted to the realities Russian Federation.

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Transportation difficulties

Development transport accessibility Crimea is one of the main tasks. Along with the existing water and road transport ( Kerch crossing) and air (Simferopol airport), it is planned to open Kerch Bridge by 2019 and the launch of the Tavrida federal highway by 2018.

Railway communication is a constructor from a trip to Krasnodar or Anapa, and then using the "Single Ticket" (in " Single ticket"includes: transfer to the port "Kavkaz", ferry crossing, subsequent bus ride through the territory of Crimea - to Simferopol).

There is no railway connection with other cities of Russia and Ukraine.

Support for the authorities

The development of tourism in the Republic of Crimea is supported by the government of the Russian Federation through targeted programs with a focus on the integrated development of tourist territories of the Republic of Crimea, the creation of tourism products, methodological support and training, as well as marketing and image policy, in particular, through the program "Socio-economic development of the Republic of Crimea and the city of Sevastopol until 2020."

Who is going to Crimea

Today people go to Crimea for cultural, educational, children's recreation, for active and sanatorium-resort time, and of course for eventful occasions.

After the annexation of the Republic of Crimea to Russia in 2014, there was a reorientation of the tourist flow, and now the main tourists are Russian citizens (86%).

The number of tourists in 2014 decreased by 2 times, but already in 2015 there was an increase in tourist flow by more than 2 times. At the end of July 2016, Crimea was visited by 2.672 million tourists, which is 26.2% higher than the same figure in 2015.

According to forecasts, about 5.1 million tourists will visit Crimea in 2016. More than half of vacationers are accommodated in the “private” sector.

In general, the “capacity” of Crimea ranges from 8 to 10 million tourists per year.

Portrait of the main consumer of tourist services in Crimea: these are solvent tourists of the economy and comfort segments, interested in medical, recreational, sea and cultural-educational tours in Crimea. About 30% of them arrive in their own cars.

On average, they travel for 11 days; they prefer to see 3-4 tourist destinations in Crimea during this period.

The main tourist flow consists of residents of Moscow and St. Petersburg, followed by guests from Yekaterinburg, Rostov-on-Don, and Perm. Residents of Crimea, in particular Simferopol, also come to the coast for weekends in the off-season. Residents of Ukraine make up no more than 10% of the tourist flow. The flow from Moscow and St. Petersburg, according to hoteliers, is about 60%.

Seasonality of the peninsula

The demand of Crimea has a pronounced seasonality with peaks in the period June-August, which is a reflection of the seasonality of travel by recreational tourists and the natural features of the region (for example, the warmth of the sea and air). Demand also increases during the New Year and May holidays. For business tourists coming on a business trip and for MICE tourism, interest in Crimea is typical during the off-season, but it is still too small.

Some of the collective accommodation facilities in Crimea are closed during the low season and operate from early May to mid-September - this is about 37% of the total supply of accommodation on the peninsula.

The average occupancy of hospitality facilities operating all year round ranges from 38% to 57% per year, the category of departmental sanatoriums shows the best results - 68-82% of occupancy. The average occupancy of sanatoriums and hotels throughout the Republic of Crimea by July 2016 was 74%.

Who is stronger: south, west or east

Since the beginning of the year, 40% of all tourists arriving in Crimea have vacationed at the resorts of the Southern Coast of Crimea, 39% on the Western Coast of Crimea, East Coast Crimea – 17.5%, in other regions – 3.5%.

Hotel offer and future prospects

Where to live

Large hotel facilities in the Republic of Crimea, to which Russian tourists are accustomed, with a capacity of more than 50 rooms, are located on the most popular resorts(South Coast, Feodosia region, Kerch, Sudak, Saki). These are 127 objects with a total capacity of 20,355 rooms. The specified volume includes: hotels (56 objects), sanatoriums (36 objects), boarding houses (34 objects), recreation center (1 object).

The room capacity is 40,710 people excluding additional beds.

There are no hotels managed by international brands on the territory of the Republic of Crimea. After the annexation of the Republic of Crimea to Russia in 2014, all international hotel companies left the market.

As an alternative to the hotel accommodation format, about 6,000 apartments, 1,300 rooms and 3,300 houses are offered on the market. Crimea is rich in recreational opportunities for campers, including an actively developing offer of car camping. The most famous campsite Chaban-Kale is located near Cape Agira.

How much is Crimea by weight?

Crimea has been actively attracting tourists for the third season Russian tourists to your beaches. The popularity of the resorts on the southern coast of Crimea, the affordability of prices, as well as the active development of infrastructure in general – this is what brings tourists back here again and attracts new ones.

The cost of a holiday for two adults and one child when choosing a 3* hotel with 3 meals a day for 14 days will cost an average of 140,500 rubles in August, 4* - 180,000 rubles, 5* - 370,700 rubles. The average vacation time is 8-15 days; there are almost no tourists coming for 2-3 days.

Price difference in hotels resort Crimea varies greatly depending on the season, the price for high August exceeds low March or October by almost 70-100%. Thus, hotel accommodation at the beginning of the season starts from 2,200 rubles per room per night with breakfast in a 3-star hotel.

At the same time, accommodation in apartments and rooms is sold on hostel terms from 450 rubles per day per person, even in high season.

"All inclusive" in Crimea

Crimean hotels are leaders in the Russian resort market in offering hotels in the All-Inclusive format. In each of the resorts, tourists have the opportunity to choose this familiar type of holiday - about 70% of hotels offer full board or all inclusive services. Additionally, Crimean hotels have introduced a Day Pass service (day stay) - it allows you to use the entire hotel infrastructure without checking into it.

Openings 2015-2016

  • Ethnocenter "Slavic Village" in Bakhchasaray (formerly called "Native Village") (2016)
  • Cinema park "Viking" on the road from Simferopol to Alushta (2016)
  • Club hotel LEXX in Koktebel (2015)
  • New buildings of the Yalta-Intourist Hotel (2015)
  • New rooms in resort hotel"Palmyra Palace" in Yalta (2015)
  • Hotel and water park "Atlantis" in Yalta
  • The second stage of attractions in Evpatoria in the water park "Banana Republic" (2015)
  • Art hotel "Azor" in Livadia, operating on an all-inclusive basis (2016)

Declared hotel properties

Factors influencing the increase/decrease in tourism demand

  • Construction of a bridge across the Kerch Strait.
  • Expansion and reconstruction of passenger terminals at Simferopol airport.
  • Launch of the airport in Sevastopol.
  • Opening of tourist destinations: Türkiye and Egypt. Fluctuations in the dollar and euro exchange rates.
  • The work of the Ministry of Resorts and Tourism of Crimea to create a positive image of the region.
  • There are restrictions for certain categories of Russian citizens on traveling outside the country.
  • Conflict territory: non-recognition of Crimea and the presence of sanctions from European countries.
  • Absence of international companies on the market (including banks, hotel operators).
  • Flexibility of tour operators.
  • Development of entertainment infrastructure.
  • Prices for accommodation/food/entertainment are lower compared to resorts in the Krasnodar region.
  • Subsidized transportation organized by the Russian government.
  • Increasing ferry crossing capacity.
  • Liberalization visa regime with a number of European countries (Bulgaria, Greece).

To always stay up to date with news and events hotel industry, and also follow updates on

Today in Crimea the personnel project “Your Government” starts, which is aimed at improving the quality of staffing of the executive authorities of the republic. The project involves the introduction of a comprehensive multi-stage system for assessing professional and personal qualities participants applying for ministerial positions. In essence, this is a new mechanism for forming the leadership of the Council of Ministers of the Republic of Crimea. The first stage involves assessing the participant’s personal and biographical data, as well as the materials presented by him, which include an essay outlining information about the main problems of the industry and ways to solve them, as seen by the applicant for the ministerial portfolio. In addition, you need to record a short video presentation talking about yourself. The applicant’s professional qualities will be assessed by a supervisory board, which includes deputy prime ministers, experts from among specialized specialists and scientists, and representatives of the public. At the second stage, testing is carried out on the participant’s knowledge of the legislation of the Russian Federation, primarily in terms of state and municipal administration, as well as anti-corruption. The third stage is a televised debate in which the four candidates for the ministerial position who have passed the selection will take part. The debate will be broadcast on the TV and radio company "Crimea" and on the portal of the Council of Ministers of the Republic of Crimea. Crimeans will be able to give their assessment of the candidates by taking part in telephone and electronic voting, and thus contribute to the formation of the government of the republic. As a result of the debate, there will be two candidates left who will move on to the final, fourth stage - an interview with the Head of the Republic of Crimea. The winner will be determined based on the results of the interview. The results of the project will be summed up at the end of this year. I would like to emphasize that all this time the Government of the Republic and all authorities will work as before, all officials will fully perform their duties and be responsible for the results of their work, for the implementation of socio-economic development programs. And one more important addition. Those participants in the personnel project who did not become winners, but showed high results and level of competencies, can be recommended for inclusion in the reserve of managerial personnel of the republic. I invite everyone who has managerial experience and ideas that can help change the world to participate in the “Your Government” project. better life in our region, everyone who loves Crimea, who is ready to serve people, devoting all their time, strength, knowledge and talents to this service. The conditions for participation in the project can be found on the portal of the Government of the Republic of Crimea.

SIMFEROPOL, February 19 - RIA Novosti. Crimea is preparing to host the VI International Tourism Forum " Open Crimea", designed to identify priority points for growth and further development of the peninsula's tourism industry.

Checkpoint for Crimea

The forum will be held from February 20 to 21 as part of the “Tourism Week in Crimea” and will start for the first time in Simferopol with the opening of a tourism exhibition.

“Crimea definitely needs two milestones, two checkpoints: before the start of the high season and before the start of the health season, that is, the autumn-winter season, which is more dedicated to health, cultural and educational tourism, and gastronomy. The Open Crimea Forum is designed to become a powerful and serious unifying professional platform. This will be a good start, followed by good season", Vadim Volchenko, Minister of Resorts and Tourism of Crimea, told reporters.

On the first day, leading Russian experts will discuss measures to legalize tourist accommodation and reduce the cost of air travel. For the first time there will be a presentation of the new tourist route"Wine Road of Crimea" and the event calendar of the republic.

The second day of the forum will expand its geography. An additional site will open in Yalta. It will be dedicated to government support of tourism. Meanwhile, in the Crimean capital at a strategic session " Beach World"will present methodological recommendations for users of beach areas and will consider issues of preparing beaches for the upcoming holiday season.

Questions with a federal accent

Minister Volchenko said that the forum will raise a number of key issues in which the peninsula is counting on federal assistance.

"There are a number of purely Crimean issues and problems. These are the cleanliness of the beaches, the cleanliness resort towns and villages, issues of internal transport logistics, arrangement of embankments and park areas, accessibility of display objects. This is something we are already seriously working on. But there are a number of points at the federal level that go beyond the borders of Crimea. Firstly, the cost of domestic air travel. It is quite high and is a problem for tourist destinations. Difficult to compete with others tourist destinations, if it is quite expensive to get to us. Secondly, the issues of soft legalization of hotels, so that business would be interested in working not in the shadows, but, as they say, working in the light - paying taxes, living in peace and seeing what tax revenues are spent on,” Volchenko said.

It is expected that the forum will be attended by the heads of four leading tour operators in Russia.

“We hope that we will be able to consolidate the hotel, sanatorium and resort business, because tour operators are interested in the year-round occupancy of Crimea. One of the main points is pricing in the direction of its reduction,” the minister emphasized.

Red carpet for the tourist Oscars

At the end of the forum, the annual “Recognition of the Year” event will take place.

“We will reward the winners. This event is our Crimean tourism Oscar. There will be a red carpet. More than 2 million rubles were spent on gifts for the winners through partnerships and sponsorships,” Alexey, head of the Crimean parliament’s committee on health resorts and tourism, told reporters Chernyak.

Favorites will be announced tourism industry peninsula over the past year in 16 categories: “best sanatorium”, “best children’s health resort”, “best health institution”, “best hotel", "best small accommodation facility", "best tourist enterprise", "best beach", "best doctor in the sanatorium-resort sector", "best mid-level medical worker in the sanatorium-resort sector", "best reception worker", "best maid", "best cook", "best waiter", "best tour guide" ", "the best employee of local governments of municipalities in the Republic of Crimea in the field of resorts and tourism" and "special nomination".

In addition, as part of the "Tourism Week in Crimea" study tours will be organized for subjects of the tourism industry and trade union organizations of Russian regions.